Ready Hire: From Service Model to Funded Product With A Design Partnership
Service to Digital Product
Successful Funding
TL;DR
Basis partnered with Ready Hire to transform a service-based model into a scalable product, leading the strategy, design system, and core experiences that helped them launch, secure funding, and grow.
The Challenge
Ready Hire had a working service that connected hiring managers with vetted, trained candidates in high-demand roles. The evidence was there, but the model was manual. They needed a design partner who could move fast, think strategically, and deliver production-ready work without the cost or delay of building an in-house design team.
How the Design Partnership Worked
Iterative Strategy We started with intensive discovery, mapping user journeys, interviewing stakeholders, and auditing the existing service to find the highest-leverage opportunities. From there, we facilitated design sprint workshops with the founding team to build shared conviction around what to solve and how. We also led a brand strategy workshop that gave Ready Hire a design language that matched the energy of the team and the ambition of the product. Every strategic decision was made before a single screen was handed to engineering.
Focused Prototyping Starting with just a logo and a single shade of yellow, we developed a comprehensive design system that brought consistency and polish to every touchpoint. We then built realistic, interactive prototypes with clear specifications, giving the development team exactly what they needed to move from concept to code quickly and confidently. Every screen, flow, and interaction was designed as part of a cohesive ecosystem built to differentiate Ready Hire in a crowded market.
Informed Iteration Throughout the engagement, we pressure-tested our work against real user needs and business goals. The collaborative rhythm of strategy, prototyping, and feedback meant each cycle sharpened the product, from a job spec builder that became a key platform differentiator, to a complete client lifecycle (prospecting, interviewing, offers, roster management), to candidate profiles that positioned talent as specialized professionals rather than just résumés.
The Outcome
Ready Hire's development team used our prototypes and specifications to build and launch the product. They've since secured funding and continue to scale the platform based on customer insights, with a design foundation built to grow with them.
Steve Hays, Founder
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