We're Basis, an independent product design & strategy studio based in Canada, but operating globally. We love to create products that aren’t just functional but magnetic — and we do it in record time.
Every great product-led company starts with a bold promise. It's the vision of how your product will change lives or solve problems. But there’s often a gap between that promise and what users actually experience. At Basis, we call this the promise gap. It's the hidden killer of user trust and investor confidence.
We exist to help our clients close the promise gap — faster than they ever thought possible. Our process takes an idea from problem to tested, production-ready product in just a few weeks, instead of months or years of trial and error.
We're driven by demoing a prototype to investors or customers and hearing them say, “How soon can we make this happen?”
How do we move so quickly? It's simple, but not easy — We cut through the noise and focus on what matters most. We work alongside our clients, uncovering hidden opportunities they might not even know they have, and build prototypes that feel effortless to use. Then, we test and validate everything with real people so by the time it’s in your hands, it’s ready to go.
The result is a complete, front-line ready product with a quantum leap in team efficiency. Along the way, our clients earn trust, spark excitement, and drive growth.
Currently working with product-led startups from Seed to Series A. We can't wait to see what we'll build together.